Top Online Retail and Merchandising Schools
Retailing and merchandising involves making products available for shoppers, contributing to a sale. Shopping refers to the act of purchasing products. Generally this is done to acquire daily provisions such as food, ration and clothing etc. but there are times when shopping only involves ‘just looking, and not buying’ that is, window shopping, and you may end up not buying anything at all.
This is where retail and merchandising comes into play. Retailing refers to the act of making products available for general public for consumption, where as
merchandising involves capturing the ’window shoppers’ attention and persuading a purchase through effective promotions of products by developing strategies for packaging, displaying and publicizing it.
Online degree programs in this field develop students to do just that as the degree enhances skills through courses such as supply-chain management, strategic management, product and brand management, marketing, merchandising, retail operations and HR management particular to the retail and merchandising industry.
Consumer-driven market has shaped up sky-scraping demands for graduates of retail and
merchandising programs as these degrees focus students in understanding the prevailing market trends, and conduct researches for efficient pricing, packaging, and placement of products, from the beginning to the end of the retail value chain.
The United States is home to most of the world’s largest retailers in the world
and tower above the global retailing industry. It contributes to the two-thirds
of the U.S. gross domestic product (GDP), and many large retail corporations
have global operations with establishments on every continent. This goes to show
that there is constant growth and potential for further expansion creating
lucrative jobs in this field.
Top Online Retail and Merchandising Degree Programs